OBEY has teamed up with seminal Hip-Hop group Public Enemy to release a collection of clothing that reflects the look and culture of early Hip-Hop.
The line references past styles that are still culturally relevant and viable today. Examples of this can be seen in the sweatshirts with chenille patches on them taken from old stadium jackets or leather-backed medallions originally worn in the African American communities. The heavy military feel is evident with jackets inspired by the S1W’s and the classic gold and black Pirates hats Chuck D donned so often became the inspiration for color on the OBEY fitted hats.
Widely considered one of the most important and influential groups in contemporary music, Public Enemy’s albums have all met with international critical acclaim and have worldwide sales in the millions. At the close of 1999, The New York Times named the group’s music to their list of the “25 Most Significant Albums of the Last Century” and in 2005 The Library of Congress included their album Fear of a Black Planet in a list of 50 recordings worthy of preserving that year in their National Recording Registry. Rolling Stone magazine called the group one of the fifty greatest artists of all time.
Fight the Power!
UK official release date for the Obey/Public Enemy Collaboration is Saturday 4th October.