Tuesday, February 24, 2009

Nike 1948 Store Shoreditch

Nike 1948 Store Shoreditch re-opened last weekend with a retail installation by Oscar and Ben Wilson entitled ‘Raise The Game'; the former disused railway arch is once again completely reincarnated. The installation features a 6 x 8m neon football pitch inverted on the ceiling and a series of bespoke, modular display systems which reference tiered stadium seating. Easily interchangeable, they shift and flow to suit the space. The floor is now created by Nike GRIND, a 100% recycled rubber sports surface made up from the soles of old trainers. Approximately 15,000 pairs were used for this space alone!